Background story of our Ning dress

This blog post details the background story of our Ning dress. It took three sample makers and quite a few revisions to get the perfect fit and look. Getting the right size specifications was a matter of a lot of sampling, reviewing, and fitting sessions. Most samples came in waste fabric, which was not exactly the fabric or print that we like. It took some effort to see beyond that ; ).

Besides getting the right samples, we had to get the right fabric and print. We were so naive when it came to this part! We really thought we could just go to a big fabric market, buy the fabric with the print we liked and that was it. How little did we know, haha! We had to find a fabric supplier who was willing to supply minimum quantity as most suppliers are not working with quantities less than 5000 meters. We wanted the dress to be made of Tencel because it’s supersoft, versatile, and due to the fact that it’s a very sustainable fabric. It’s made from the cellulose found in wood pulp of sustainable eucalyptus tree farms. Tencel has a closed loop production system in which 99% of the chemicals and solvents used in the process to break down the wood pulp are recovered and recycled with minimal waste and very low emissions.

We found a Tencel supplier in Bandung who could also do the printing. Getting the print right was the next challenge. After weeks with many rejected prints, Janneke decided to make the print herself in Adobe Illustrator. We were finally able to move on to the next step: the colors. Getting the right colors was the biggest challenge of all, but after months of work and rejected samples it was finally there: the perfect sample. We didn’t expect many problems after this, but getting the bulk production identical to the approved sample turned out to be impossible. In the end we managed to get a result we were very happy with. The fabric received a supersoft finishing (like conditioner for your hair) to prevent it from wrinkling and to give it a luxurious feeling.

The dress is our top seller after launching a week ago, and we completely understand why. We hope everyone who has bought our Ning dress will enjoy it as much as we do and we will for sure use Tencel fabric again in our future creations.

For now I wish you all a great day and happy shopping!

X Judith

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