Shooting day!

Today is shooting day, a milestone we have been excited about for a long time. This is the fun part, trying to capture the feeling and message we want to sell with our clothes.
Unfortunately I am not present as I am back in Jakarta already. There were some (ok, many ; ) ) delays and therefore we couldn’t shoot and launch together this summer.

But now it’s all excitement as Janneke is sending me photos behind the scenes and I’m thrilled to show you some. Janneke is the one directing and styling today. She is very passionate about this day and has such a natural talent to reflect who we are as a brand, that I’m very confident about the endresult.
Another reason why I am confident about this day is knowing my father is the photographer. He has amazing photography skills! We also have two beautiful women modeling for us!

I remember a quote from Yoko Ono:

“A dream you dream alone is only a dream. A dream you dream together is reality.”

A big shout out to all of you making today possible: Janneke, David, dad, Cheryl, Thirsa, and everyone else that made this day possible. You rock!


X Judith

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