In this blog we already explain to you some of the fabrics, colors and prints we’ve used for our two dresses and sweaters that will come out in our webshop very soon from now.

For the sweaters we’ve chosen to use waste (leftover) fabric. No new resources were employed or taken from our world. By using leftover fabric we made sure the fabric got a purpose instead of being burned or dumped in the environment. We were happy that we could get hold on a beautiful grey cotton and polyester blend that’s very soft and comfy. We dare to say that it is really the best you’ve ever felt. We chose to print a text and sew a fashionable detail on it, so it has that little extra.

For the dresses we’ve chosen to use Tencel®. Tencel® is a brand name for a fiber which is also called lyocell. It’s a sustainable fabric, regenerated from wood cellulose. The chemicals used to produce Tencel® are non-toxic. In addition, the cellulose or ground pulp used for Tencel® is treated in what is known as a closed loop process in which these solvents are recycled with a recovery rate of 99.5%. The tiny amount of remaining emissions is decomposed in biological purification plants. Because of the nature of the material, the processing never requires bleach. Tencel® fabric carries the Oeko Tex 100 certification, an international standard that was developed to certify that it contains no harmful substances. Tencel® fibers are spun into yarns and then woven into textiles that are soft, absorbent, very strong when wet or dry, resistant to wrinkles and drape well. Tencel® also has been awarded the European Community Eco-label flower for products and services with reduced environmental impacts.

For us, it was a huge challenge to have it colored and printed exactly the way we wished for. We’ve worked together with a small Indonesian Tencel® supplier. This first time, it took us six months to finally get the perfect colors and prints. Now we understand why many other sustainable fashion brands keep their designs plain and simple in neutral colors, because it seems very difficult to have it dyed or printed precisely as you have in mind. In the pictures below we give you a glimpse of our colors and prints for one of our sweaters and two of our dresses. We’ve used trend-colors like red, ‘apple butter’, and rusty orange. We made sure it’s been made in exactly those shades that will match almost every color type, so it’s more likely you’ll wear it for a long time. Not just because it’s trendy, but also because it matches your hair and skin tone. Of course we hope you like it! : ) In a next blog we’ll explain the fabrics we’ve used for our pants, t-shirts and top.

Love, Janneke


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